THE BODY SHOP - CANADA
The Body Shop wished to redesign their cashwrap for some of their stores, specifically one opening in Canada. The task is to work with a partner to create a cashwrap that envelops a concept that embodies what the client stands for. Utilizing evidence-based design, professional input, and consultants from The Body Shop, the teams attempted to create a design that would be chosen and then physically modeled to be displayed at a retail convention in Chicago.
The concept for the project was time, with the desired attempt to illustrate The Body Shop’s evolvement as a company and their desire to use organic ingredients that would benefit the present generation but also support future generations, all from learning what succeeded and what failed in the past. The main idea of the project was to create an illusion of time changing around the cashwrap with morning light illustrated at the bottom of the cashwrap and wrapping around to nighttime light as the cashwrap design reached the ceiling.
(Fall 2017)
